Did you know that email marketing delivers the best return on investment of any marketing method? Are you sending relevant and regular emails to your customer database?
To grow and keep succeeding, your business needs to connect with its audience in a highly personalised way, while staying on budget. It’s interesting that no other marketing method has the longevity of email marketing. While many marketing trends come and go, email remains the most powerful marketing channel available to growing businesses.
Email is a very reliable way to deliver your message to customers. 90% of emails get delivered to the intended recipients inbox. Remember with GDPR, the customers on your subscriber list have explicitly given you permission to email them, so they are already very engaged in your brand! Making the most of this will see an excellent return on investment on your marketing budget.
Email is the preferred communication channel. Social networks are a personal form of communication used to keep up to date with friends, family and colleagues. Email, on the other hand, is a much more professional medium and people expect to receive information about products and services through that channel more than they do on social media. This means that the language and tone used by email needs to be very different from what is posted on your social media business account.
72% of people prefer to receive promotional content through email compared to postal mail, television ads, print media and social media.
Building your email subscriber list is a stable long-term investment that will pay off for many more years to come. Email marketing is an excellent way to drive relevant traffic to your website, which in turn boosts your ranking on search engines.
Finding the time to send your customer database relevant and eye-catching email marketing is a time-consuming and technical process. More importantly, everyone on your subscriber list has to have explicitly given you permission to send them marketing under GDPR.
All our email marketing services come with the following as standard:
URLS to your website
URLs to your social media
Graphics & images
Mobile responsive design
Secure storage of customer details
Forwarding of all leads to you
Barker Brooks Creative can take this burden away by keeping customers connected with informative product or service follow-up emails and use them to retain more customers. There are a few ways we can do this for your business.
Follow up emails
We will set up an automated email service for online purchases encouraging people to go back to your online shop and website. These professional and eye-catching emails will be fully set up within your brand guidelines.
We will create a professional and engaging e newsletter template within your brand guidelines and fill it with content relating to your business activities. We recommend these e newsletters are sent to relevant subscriber lists every month to keep past and present customers engaged in your brand.
One off email campaigns
We will create a professional and engaging e-campaign template within your brand guidelines and fill it with content that is relevant to a specific campaign. Perhaps you are having an open evening or special event and want to send an eye-catching invitation to your customers?